Fourteen Major Advertising Methods
Word-of-mouth ~ Not enough can be said about the power of word-of-mouth advertising. One of, if not the most viral methods of advertising, word-of-mouth contains all the best elements of classical advertising: customer product or service endorsement; customer familiarity with product or service location; customer preference for return sales, among others. Note: if your product orservice is lacking, this will work against you, so make a point of meeting and satisfying your customers’ wants and needs.
The IRS allows taxpayers who run small businesses from their homes to deduct their office space as business expenses from their taxes each year. The only requirement is that the office space be dedicated to running the business, i.e., no other non-business activity can take place in the dedicated space.
This means you can’t use it as a den, or an extra bedroom or entertainment room, etc. Nor can you sleep in it after a spat with your spouse; the space is strictly for business.
Here’s how it works…
During the initial rush to get an advertising project off the ground, it’s easy to forget the importance of addressing your customers wants and needs in marketing materials. As professional copywriters are aware, the “unique selling proposition,” or USP, is at the heart of all winning advertising, whether it be for flea collars or fancy yachts.
Picture, if you will, Da Vinci’s “Vitruvian Man” as our copywriting symbol.
Being in the business of writing and succeeding at it requires every author to do three things simultaneously. Do you know what those three things are?
When I first started out writing fiction at university, my thoughts were completely occupied by the creative impulses I followed in composing my stories. Listening to my Muse, if you will. My professors were primarily responsible for suggesting grammatical, syntactical and thematic changes to my manuscript to make it read better–and possibly sell better.
You cannot copy content of this page