By Design: Author and Writer Websites
Quite often, when the subject of websites comes up for discussion among writers and authors, someone will invariably remark, “who needs them?” or, “a website is way too much work;” and “I just don’t have time for it.” But the reality is, in today’s technology-driven marketplace, writers and authors cannot be truly competitive in any sense of the word without the aid of a website.
By comparison, it’s like a drag race, where you’re sitting at the starting line in a four-cylinder car and the competition is grinning down at you from the cockpit of a super-modified dragster. You’ll still be coming out of the gate as the other guy is jetting across the finish line. It really is that big of a difference.
If you search the Internet for authors’ websites, you’ll find a wide variety of styles and sophistication. Some are nothing more than a simple blog, built with WordPress (WP) or another comparable online website packaging service.
Other websites are top-of-the-line platforms, with all the bells and whistles, that not only offer the author’s regular blogging—like WP does so efficiently—but also support sales and marketing of the author’s books, mp3s, seminars, lectures, book signings. Not to mention a whole host of other functions with which a WP site simply cannot compete.
This is not to say that a WP site is a less desirable option: I build perfectly functional websites for many of my clients using the simplicity of WP to do so. Note Bene: as your pursuit of publicity and authorial notoriety increases, though, so too does your need for a more high-powered website.
Starting out with a basic WP website is a fine choice for those with little or no experience with blogging and/or technical skills needed for building a website. There are literally hundreds—if not thousands—of “plug-ins” available, with new ones being developed every day, that can make what would be considered a plain, standard website into something that is a thing of beauty and functionality.
If all your efforts are focused on writing—as they should be—you really don’t have time to build a website, even if your purpose is just to write a few words every day or so, about your current or past work. What it basically comes down to is this: do you want to write, or do you want to spend time figuring out how to build an author’s website? Unfortunately—or fortunately, depending on your perspective—the two do not go hand-in-hand.
This is the primary reason why people like myself exist. I have a degree in Electronics Engineering, and a degree in English/Creative Writing, giving me a unique ability in the parallel worlds of Internet publishing and writing. While I claim no special skills when it comes to a “bells and whistles” website, I can develop and build a perfectly functional WP website for my clients that supports their need to blog about their work, sell their books, and maintain an Internet presence.
All the while allowing clients to continue doing what they do best: creative writing. And we writers all know that, if you’re not practicing and refining your writing skills every single day, you don’t stand a chance in the highly competitive worlds of the Internet, publishing, and writing.
If you’re interested in getting help with building an author’s website, Contact me, and we’ll talk. My rates are soooo much lower than the other guys.